The travel website marketplace in Canada is very crowded but Hotels.com was really breaking through, thanks in part to its popular brand ambassador, Captain Obvious. To keep this momentum going we created the #TempCaptain campaign, which gave people the chance to ‘fill in’ for Captain Obvious while he went on a summer vacation. The campaign included a popular Snapchat filter, and resulted in a surprising number of entries, and a couple of female winners wearing very realistic-looking beards (seen below).